Branding: Unwrapped This Holiday Season
So, isn’t public relations the same thing as branding? As PR professionals, we frequently hear this question. That’s why, this month, we’ve decided to focus our blogging efforts on branding trends,...
View ArticleHow PR Pays off the Brand Experience
Ask any business person what their brand is and you’ll probably get a lot of different answers, everything from “me, I’m the brand,” to a business card sliding across a desk. For many, “brand” remains...
View ArticleConsidering a brand refresh? Think about more than the logo
A brand refresh should involve more than a few marketing team meetings and RFPs from design firms. That’s because brand is ultimately more than what people see. It’s the totality of what people know...
View ArticleBrand as Body: An Anatomy Lesson on Identity
A successful brand is the demonstration of an organization walking its talk, and serves to both reflect and project its heart and spirit. In essence, brand is not about creating a mission statement,...
View ArticlePublic Relations for Nonprofits Workshop
This past week we had the privilege of putting on a free PR for nonprofits workshop at the McMenamin’s Kennedy School in NE Portland. We met with applicants from our Nonprofit Challenge and covered...
View ArticleThe Buzz Behind Coffee’s Reputation
If there is one thing I love about the morning, it’s coffee. Come to think of it, I love coffee regardless of the time of day. Being in the Northwest definitely has its perks as a mecca of roasted java...
View ArticleNews Releases Have Value Beyond Generating News
Every week, there seems to be a new blog discussing the future of the news release—if, indeed, it has a future. I’ll leave that timely, evergreen discussion to others, but I will venture the opinion...
View ArticleKnow Yourself, Before You Share Yourself
We see a common hurdle when new clients pop in for PR help: They’ve skipped the branding step. If PR is the effort to communicate who you are, you need to know who you are first. It goes beyond a logo...
View ArticleBringing Your Credit Union’s Brand to Life
We recently connected with Matt Purvis, the brains behind Purvis Management, a branding agency that focuses on delivering tangible action to brand theories and ideas. Matt shared how he helps credit...
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