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Channel: Branding – LTPR
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Branding: Unwrapped This Holiday Season

So, isn’t public relations the same thing as branding? As PR professionals, we frequently hear this question. That’s why, this month, we’ve decided to focus our blogging efforts on branding trends,...

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How PR Pays off the Brand Experience

Ask any business person what their brand is and you’ll probably get a lot of different answers, everything from “me, I’m the brand,” to a business card sliding across a desk. For many, “brand” remains...

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Considering a brand refresh? Think about more than the logo

A brand refresh should involve more than a few marketing team meetings and RFPs from design firms. That’s because brand is ultimately more than what people see. It’s the totality of what people know...

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Brand as Body: An Anatomy Lesson on Identity

A successful brand is the demonstration of an organization walking its talk, and serves to both reflect and project its heart and spirit. In essence, brand is not about creating a mission statement,...

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Public Relations for Nonprofits Workshop

This past week we had the privilege of putting on a free PR for nonprofits workshop at the McMenamin’s Kennedy School in NE Portland. We met with applicants from our Nonprofit Challenge and covered...

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The Buzz Behind Coffee’s Reputation

If there is one thing I love about the morning, it’s coffee. Come to think of it, I love coffee regardless of the time of day. Being in the Northwest definitely has its perks as a mecca of roasted java...

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News Releases Have Value Beyond Generating News

Every week, there seems to be a new blog discussing the future of the news release—if, indeed, it has a future. I’ll leave that timely, evergreen discussion to others, but I will venture the opinion...

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Know Yourself, Before You Share Yourself

We see a common hurdle when new clients pop in for PR help: They’ve skipped the branding step. If PR is the effort to communicate who you are, you need to know who you are first. It goes beyond a logo...

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Bringing Your Credit Union’s Brand to Life

We recently connected with Matt Purvis, the brains behind Purvis Management, a branding agency that focuses on delivering tangible action to brand theories and ideas. Matt shared how he helps credit...

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